Link building is the process of establishing one-way links (or also called backlinks) to a site with the aim of enhancing search engine ranking. Link building techniques are implemented by many websites, including those owned by major corporations and web based businesses. Link building techniques have grown remarkably important as Google continues to expand its ability to detect links and index web pages for individual keywords. In fact, Google recently announced the introduction of a new feature that allows users to see how many other sites link to a particular page. The test was introduced as part of Google's latest updates to its Google Places and All Places social search features.
Link building techniques differ from traditional SEO in a number of ways. SEO is generally considered to be the process of optimizing a particular website or webpage for the purpose of obtaining organic rankings in the major search engines. Link building is not considered to be part of SEO. Link building techniques are generally used to build inbound links to a particular website by other websites or blogs that share a relevant theme with your website. Link building can be achieved in a number of different ways, but most SEO consultants will agree that creating inbound links from high traffic sources is by far the most effective way to improve ranking. Link building techniques allow you to earn additional popularity and increased traffic to your site, as well as improve your search engine ranking and visibility.
Link building services provide an invaluable service to businesses seeking to increase their online presence and improve their overall Internet presence. By far the most popular way of creating one way links to your site is by submitting your website to web directories such as DMOZ. Search engines will view your submission as an endorsement by the directory and view it as a reliable source of information about your products or services. These sorts of links will help increase your ranking signal within the search engines. This is one of the fundamental SEO concepts and is absolutely essential to ensure your website is ranked highly. It is also one of the most cost effective ways to improve your ranking signal and can create a huge difference to the overall success of your SEO campaign.
One of the most common mistakes made by those attempting SEO is the attempt to artificially raise their ranking by getting one or more websites listed on the same page with their own. This is often called 'reciprocal linking'. Reciprocal linking will only work in your favor if you have an excellent page ranking, and even then your links won't have any real effect. An excellent page ranking is achieved through using one of the many different keyword tools available on the internet to identify relevant keywords which are most likely to appear on any of the top 100 search results.
A perfect example of the application of the 'scorpion strategy' is the case study of Julie and her husband Chris. Julie had built up a large number of contacts online with her husband and was fairly popular in some circles. She decided to use these contacts to market herself on the social media platform Twitter. However, she made the mistake of buying twitter followers hoping this would improve her search engine rankings and allow her to climb the search engine ladder. What she instead got was a severe PR black eye and Chris was left without his passive income.
This is another case study of link building gone wrong. Although Twitter may have been meant to be a fantastic opportunity for Julie to build her profile and get a lot of exposure, what she actually ended up with was a major black eye that damaged her search engine optimization ranking signal. Whilst Twitter can be used effectively as an advertising platform, it is far too dependable for this type of marketing strategy and should be avoided at all costs.
The last SEO tactic we'll look at is that of email outreach. This is the tactic of sending dozens of different email messages to your list each day pushing your product. Whilst this is a great way to build relationships and brand awareness, it is also extremely ineffective in improving your ranking position. Whilst some companies have found some success using this method, Google and other search engines have become clever at spotting fake emails and black hat tactics, and so will penalize sites that are behaving in an unprofessional manner.
The above SEO examples highlight why it is important to focus on quality links when promoting your website online. A site which relies purely on link popularity will most likely be higher ranked than a site that uses effective, white hat SEO. If you want your website to be noticed by the top ranking search engines then you should aim to build lots of quality links. By utilizing white hat SEO techniques and making sure that your links are only ever clicked on by your visitors, you will ensure that your site is seen by as many people as possible. It's well worth taking the time to find good quality websites that are ranked highly by major search results and submitting your links to them - you will see results.
Informative blog. Appreciate your thoughts. Ecommerce website design
ReplyDelete